Which shows do young and old viewers watch?
Variety has an interesting article up about the age demographics of certain TV shows. It seems that the average age of the television viewer has risen to the age of 50, outside of the key demographic of 18 to 49.
The oldest-skewing shows are NBC’s Monk and ABC’s Women’s Murder Club. Interestingly, the ages on ABC, Fox, and NBC have been rising while CBS, which promotes to an older demographic to begin with, remains steady.
The study was released by Magna Global’s Steve Sternberg. “The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set,” Sternberg wrote.
The CW, whose viewership tends to skew younger, insists that the average age of the television viewer is 38, the median age of the United States populace.
In short, if you’re older and you want to seem younger than you are, be sure to watch The CW (average age: 34) or American Dad and Family Guy (average age: 29).
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