Netflix’s First Set-Top Box

Roku Netflix

Netflix has released the first set top box which will allow you to live-stream movies to your television on demand. The first unit is produced by Roku for only $99, and all you need is a netflix subscription to use it. I think I’m more excited about this device than anyone else I know. It’s clearly the future of how we’re going to watch movies. And while the Roku box has a lot of things right: The price, HDMI output, standard video quality, Wifi connectivity, and easy set-up/installation, it is still appears to be an early product.

Netflix

remoteThe problems: Only 10,000 of the 100,000 DVDs are available for instant stream. That’s not to say there aren’t some great selections. Here is a sampling that Roku lists on their website:

For the most part it seems like classic catalog titles and recent independent/mini-major releases. There is probably enough to keep me going for years. Especially their television show selection. And the offered selection is always growing.

The biggest problem I have with the unit is that it doesn’t allow you to choose a movie directly from the set-top box. You need to first go to your netflix account on a computer and add the instant watch titles to your netflix queue. And apparently you can have over 500 titles in your instant watch queue to choose from while sitting on your couch. But having to first add the selections to your account on the website is one extra set which seems unnecessary. I wonder if they have to do this to get around On demand exclusivity deals.

Roku Back

But imagine the possibilities. Imagine having 50,000 movies and tv shows to choose from. Imagine when a big company like Apple or Sony makes a set-top box for the service, how much better the functionality could be. Basically, imagine being able to rent a netflix movie when you want, and watch it instantly from the comfort of your couch, for not one cent more than your standard netflix description. It’s going to happen, but this unit is clearly for the early adopter (a group I usually belong to). And for only $100, it’s not a huge investment.

Find out more on Roku.com.

Michael Bay and Steven Spielberg Upset Over Paramount/HD-DVD Deal

Steven Spielberg and Michael Bay

Paramount made a very bad decision earlier this week when it was announced an exclusive partnership with HD-DVD. HD-DVD is clearly the losing format at this point in the next gen format war. Most of the other studios have decided to support Blu-Ray. Nikki Finke is reporting that the HD-DVD camp is paying over $150 million for the “promotional consideration” exclusivity.

A fallout is starting to occur, not from consumers, but from the creative side. After the Paramount announcement, long-time Spielberg spokesman Marvin Levy told High Def Digest:

 ”It was important to Steven that if any of his films were to be released [first] on high-definition, that it would be a classic. Steven is big supporter of Blu-ray, and chose ‘Close Encounters’ to be the first of his films on either format.”

And now Michael Bay has issued an angry statement on his official website forums:

“I want people to see my movies in the best formats possible. For them to deny people who have Blu-ray sucks! They were progressive by having two formats. No Transformers 2 for me!”

No Transformers 2? Isn’t that a bit harsh? I mean, I agree that consumers should have the choice, but I’m not sure if I would quit a successful franchise over it. The fan outcry came down and Michael Bay removed his previous statement and put up the following:

Last night at dinner I was having dinner with three blu-ray owners, they were pissed about no Transformers Blu-ray and I drank the kool aid hook line and sinker. So at 1:30 in the morning I posted - nothing good ever comes out of early am posts mind you - I over reacted. I heard where Paramount is coming from and the future of HD and players that will be close to the $200 mark which is the magic number. I like what I heard.

As a director, I’m all about people seeing films in the best quality possible, and I saw and heard firsthand people upset about a corporate decision.

So today I saw 300 on HD, it rocks!

So I think I might be back on to do Transformers 2!

Michael Bay

My bottom line opinion: Paramount should find a way to pull out of this deal. Consumers should have the right to choose. A big money deal like this sends the wrong kind of message to the many millions of people who have chosen to support the  studio over the years.