NBC is now telling you to “chime in”
The concept of network slogans are coming back. NBC has started a new campaign with little advance fanfare asking viewers to “Chime In” to the network. This follows a similar recent strategic move by ABC when they asked viewers to “Start Here”.
In the age of viral marketing, there has been little evidence of this move by NBC. It is not on NBC website nor are there any major campaigns promoting it.
The entire “network slogan” concept was abandoned by the networks in the 1990s. The last notable slogan used was ABC’s laughable “TV Is Good” which was abandoned in 1997. Other historical slogans include Fox’s “Just One Fox” and CBS’ “The Address Is CBS” and “It’s All Here”.
This is a case of networks trying anything to get back sagging ratings (particularly NBC, which is number four right now). What exactly does “chime in” mean anyway? Is it an attempt by NBC to make the network programming more user-interactive? Will there be telephone hotlines and Internet polls?
Doc: Brangelina Won’t Burst for Weeks
Disclaimer: The press conference is in French sans subtitlesso you’ll have to take our word on the translation.
Angelina Jolie’s doctor just threw a bucket of cold water on the global Brangelina babywatch.
“Angelina’s pregnancy has gone very well so far, and she has absolutely no problems at all,” obstetrician Dr. Michel Sussmann told News, before delivering the blow.
“But she still has at least two or three weeks to go until she gives birth, and she’ll most certainly be staying in the hospital until after she gives birth.”
Maybe Dustin Hoffman’s previously believed red herring due date of Aug. 19 wasn’t so far-fetched after all.
“Lenval is one of the best maternity hospitals in the world, so if there were any problems she’ll get the best care possible,” Sussmann said. “But for now, both Angelina and the babies are doing extremely well. Everyone’s very happy.”
Sussmann spoke to News following a press conference at 5:30 p.m. local time, in which he gave an update on the state of the world’s most-watched pregnancy.
“Brad Pitt and Angelina Jolie have asked us to let you know that she’s very well,” Sussmann said, addressing her early admittance. “It isn’t an emergency, it’s completely planned. We’re not talking about a premature birth.”
Sussmann also added that the updates would be kept to an absolute minimum out of respect for the mother-to-be.
“She’s a pregnant woman, and she’s entitled to her privacy. She will stay in the hospital as long as it takes, then she will be allowed to go home. I have a very high respect for both her and her husband, and she’s a very good patient.”
The conference itself came just a few hours after some high-powered visitors arrived at the hospital, albeit with much less fanfare than the press conference provided.
A shades- and trilby-wearing Pitt, accompanied by daughters Zahara and Shiloh, were spotted earlier in the day entering the hospital’s maternity ward.
The hospital is bending the rules ever so slightly for the famous patientminors under the age of 15 are ordinarily not permitted during the hospital’s visiting hours.
Special times apparently call for special measures.
The family’s blacked-out Mercedes was waved through the side entrance of the hospital at 1:16 p.m. local time after passing through the amped-up security hired by the hospital following Jolie’s admittance.
The 33-year-old checked into Nice’s Lenval hospital earlier this week in advance of the twins’ birth. It was something Nadine Bauer, the hospital’s spokeswoman, told News was “standard procedure,” and “something she had planned with her doctor…for some time” as a way to rest up for the final days of her pregnancy.
Bauer also confirmed on Tuesday that Sussmann would hold a press conference in the wake of the twins’ arrival to formally announce the news, but because no due date has yet been given, anticipation was high going into today’s press conference.
It will, no doubt, continue to be.
Jonas Brothers Mobbed by Fans
Jonas Brothers Mobbed by Fans
When it comes to fanfare and pandemonium, it’s hard to compete with the Jonas Brothers . And this morning was just another example of how much their fans love them.
The JoBros are currently in New York City on a promotional tour for their new movie Camp Rock that hits the Disney Channel airwaves next Friday June 20th at 8pm.
And as part of their duties, Nick, Joe, and Kevin paid a visit to “Live with Regis and Kelly.” But first they had to wade their way through a sea of adoring fans outside their hotel.
Not to worry- armed with killer smiles and Sharpie markers, the three heartthrobs made quick work of meeting and greeting their peeps before heading over to the TV studio.
Audrina Patridge and Lindsay Lohan Hit Koi
Audrina Patridge and Lindsay Lohan Hit Koi
If you’re in Los Angeles and you want to play ‘celebrity spy,’ there are a few sure fire choices for where to go. And as of last night, Koi restaurant was the place to spot celebs.
“The Hills” star Audrina Patridge hit the trendy Koi restaurant last night looking altogether lovely. She wore a gray and black strapless knee-length dress and a fabulous pair of black boots.
And not far behind Audrina was miss trouble herself, Lindsay Lohan. The “Georgia Rule” actress was toting around her BlackBerry phone, and sported some shiny stretch leggings underneath her knee-high black boots, a studded belt, and a cropped black leather biker jacket.
Both ladies gave onlookers and the paparazzi plenty of fanfare to gawk at. And something tells us it’s exactly what they wanted.