HD DVD is officially dead
Do you hear that? That’s the sound of “Taps” being played for HDTV players and recorders. Toshiba has announced that, “it will no longer develop, manufacture and market HD DVD players and recorders.” Yes, it’s true. Just like Beta was phased out in favor of VHS, HDTV has lost in its head to head battle with Blu-ray. As of March 2008, the manufacture of the hardware will cease, and production of HD DVD disk drives for PCs and games as well. The only exception, said Atsutoshi Nishida, President and CEO of Toshiba Corporation are laptops. “[Toshiba] continues to assess the position of notebook PCs with integrated HD DVD drives.”
Where does that leave those lucky consumers who’ve invested in HD DVD and its recorders? Up a tree, in many ways. Toshiba spokesmen say the company will continue to sell recording media on line, but don’t expect a slew of HD DVD software in the future. Blu-ray will be king, you can bet on that. For those of us who haven’t gone HD, Toshiba reiterates in their corporate release that they will continue to market conventional DVD players and recorders.
Warner Brothers goes exclusively Blu-ray
Starting this spring, Warner Bros. will only release DVDs high definition DVDs on Blu-ray. That’s a lot of DVDs only on Blu-ray for you HD DVD people (although Warner Bros. will continue to release DVDs in both formats until the end of May). Kevin Tsujihara, the President of Warner Bros. Home Entertainment Group, says that the choice to go exclusively Blu-Rray is for the consumers: “Consumers have clearly chosen Blu-ray, and we believe that recognizing this preference is the right step in making this great home entertainment experience accessible to the widest possible audience.”
Warner Bros. also claims that the two formats for high definition are confusing to customers and deterring HD technology from really soaring. I have to say I agree with them there. In the past year, I have purchased a few non-HD movies because they weren’t released on Blu-ray. Since I don’t even own an HD DVD player, this decision really doesn’t affect me. But I’d imagine some people who do own HD DVD players are pretty miffed that such a big company signed such an absolute deal. A partnership like this might mean the end of HD DVDs (hello? Laser Discs?). I wonder if the other studios will follow suit.