Drive Safe: Who’s The Mystery Star Behind the Wheel This Week?
Find out which celebrity is looking to get you and your friends home safely this holiday weekend…
Why use one designated driver when you can have three?
The stars of E!’s The Girls Next Door, Holly Madison, Bridget Marquardt and Kendra Wilkinson, are the latest celebs to join Sean “Diddy” Combs and Cîroc vodka in E!’s Drive Safe Campaign that promotes responsible drinking and offers a solution for people who need a safe ride home.
Viewers are encouraged to log on to Online or text “Drive Safe” to 37373 from their wireless devices to receive taxi contact information in their area.
Because when you get down to it, every designated driver is a star.
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Want to know more about why celebrities are looking to get you and your friends home safely?
Read on…
Teaming up with Sean “Diddy” Combs and Cîroc vodka, E!’s Drive Safe Campaign is all about promoting responsible drinking and offering a solution for people who need a safe ride home.
Kicking off today, the campaign includes on-air spots that feature some of Hollywood’s hottest celebrities and faces hanging at one of T-town’s most exclusive nightclubs, as well as easy online and wireless access to taxi services across the country.
“Cîroc vodka is an ultrapremium luxury vodka which epitomizes the ‘Art of Celebration,’ ” says Diddy. “I believe it is important to promote responsible drinking and generate public awareness on the necessity of designating a driver. With the help of some great celebrity friends and Entertainment, we were able to create a campaign that will resonate with viewers and ultimately drive home the message that any designated driver is a star. If you plan to drink, plan a cab or safe ride home.”
So they can make that smart decision easily, viewers are encouraged to log on to Online or text “Drive Safe” to 37373 from their wireless devices to receive taxi contact information in their area.
Because when you get down to it, every designated driver is a star.