Hayden Panettiere’s a Candie’s Girl
Hayden Panettiere’s a Candie’s Girl
Heroes starlet Hayden Panettiere has kick-started her Candie’s spring 2008 multimedia advertising and marketing campaign for Kohl’s Department Stores.
Panettiere attended a launch party for her duties at Hyde Lounge on Thursday night (February 21) - with her proud family looking on.
“I am excited to be working with Candie’s,” Panettiere said in a statement. “Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie’s ‘girl’ and I look forward to working with them on lots of exciting projects.”
Meanwhile, Dari Marder, the chief marketing officer of Candie’s, looks forward to seeing Hayden added to the list of past Candie’s girls such as Fergie, Hilary Duff and members of Destiny’s Child.
“We are thrilled to have signed Hayden as our new Candie’s girl. As one of Hollywood hottest stars, she personifies what we look for in a spokesperson. Hayden is not only talented and beautiful but also funny and irreverent,” Marder told.
Coldplaying Soccer on ESPN
ESPN's going to try promoting at the speed of sound.
The 24/7 sports network has enlisted Coldplay in its ongoing efforts to promote soccer in the U.S., in particular its live coverage of next month's European Championship.
ESPN will use the British rockers' music in commercials teasing the tournament, taking place June 7-29 in Austria and Switzerland, and incorporate "Viva la Vida," the first single off of their upcoming album Viva la Vida or Death and All His Friends, during in-studio and game production.
"This is the first time ESPN has created a global marketing campaign with a unified strategy, message and advertising campaign," ESPN Senior Director of Sports Marketing Seth Ader said Wednesday. "The campaign captures the passion for European soccer."
Sort of like how those Calvin Klein ads featuring a mostly bare David Beckham capture the passion for American underwear.
Well, ESPN can certainly hope it's like that.
Gossip Girl Gets Really Busy
Hot dayum! The CW is trying a spankin' new campaign for the return of Gossip Girl (April 21) that's sure to get some attentiongood, bad or naughty.
One midorgasm moment being promoted features Serena and Nate putting the F-factor in OMG, while the second one stars Blair and Chuck looking slightly less, uh, rapturous.
It's a brilliant marketing campaign. Heck, we'll be tuning in now. But how do you think the passion gonna play in less permissive markets, even if, as insiders say, the F in OMFG will only appear in select locations?
PR at its finest? Amy Poehler is pregnant!
File this one under “perfect freakin’ timing.”
Following a stellar weekend at the box office for the Tina Fey/Amy Poehler comedy Baby Mama (it won the weekend), comes word that Poehler is actually pregnant. According to People, Poehler and husband Will Arnett are due this fall. They’ve been hitched since 2003. In Hollywood, that’s like being married for an eternity. Good for them.
Seriously, though, could this announcement have come at a better time? People are already buzzing about Baby Mama and now this. Her PR reps and agents must be salivating at the news. Maybe I’m jaded or overly negative, but I find it hard to believe that this wasn’t a wee bit planned - the news, not the kid. I mean, c’mon. She’s pregnant and she’s in a movie where she’s pregnant. If it tanks, announce the good news whenever you feel like it. But if it does well, which it did, then you’ve got one hell of a push for the film’s marketing campaign.