Stupid Movie Executive Quote of the Day
“We’re Not Looking For Home Runs”
- Tom Bernard, Co-President of Sony Pictures Classics (aka Where Good Films Go to Die) [indiewire]
Smart Movie Executive Quote of the Day
“When you have a quality film of this caliber made by amazingly talented filmmakers and actors who truly believe and support a project, you can only succeed. We knew [Juno] had cross over potential and it has resonated with audiences all across the country. The entire marketing, distribution and publicity team has poured its heart and soul into making this a phenomenal success and their efforts have been truly remarkable.”
- Peter Rice, Fox Searchlight President
The Overall Difference
- Sony Pictures Classics - 23 Film Releases in 2007 - $39 million
- Fox Searchlight - 15 Film Releases in 2007 - $130.8 million
TWC alters Hannibal Rising Review Quote
A movie critic quote for Hannibal Rising was changed to be “more family friendly” for the Super Bowl television spot. TWC changed the original quote from Maxim critic Pete Hammond, “the most terrifying movie of the new year” to “the most electrifying movie of the new year.”
Is there a question of Ethics?
According to The Weinstein Company, they worked with Hammond on the altered quote. This is actually something that is done all the time. Sometimes movie studios will suggest exact quotes to certain reviewers before they see the movie. A critic named Earl Dittman is notorious for supplying perfect quo-tables for some of the worst films.
So the question remains, how much studio involvement does it take to become ethically questionable?
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