New Transformers IMAX Movie Poster

Paramount has provided us with this new Optimus Prime Transformers IMAX movie poster. I’m not sure I dig the grey and white gradient background, but that seems to be all the rage these days online. Yesterday we reported that the running time for the IMAX version is five minutes longer than the theatrical release. Check out the new poster after the jump, and the old IMAX poster at this link.

Box Office: Harry Potter adds $26.5M on Friday, $142.6M Estimated 5-day Total

HARRY POTTER & THE ORDER OF THE PHOENIX (Warner Bros) continued its strong run at the box office on Friday grabbing an estimated $26.5M, bringing its 3-day cume to just shy of $90M. That should put HP5 right at $80M for the traditional Fri thru Sun 3-day weekend, and it will give ORDER OF THE PHOENIX the biggest 5-day opening in the history of the franchise with an estimated $142.6M.
The second weekend of Michael Bay’s mega-hit TRANSFORMERS (Dreamworks/Paramount) is starting off with a solid $10.5M estimate for Friday. Early Saturday, Optimus Prime will fly past $200M domestic, and my studio sources are pointing to a $34M weekend, down just 52% from it’s opening 3-day. Remy and company has added another $5.5M Friday as Pixar’s RATATOUILLE tops the $130M mark. I’m expecting a weekend take of $17.2M for the critically-acclaimed animated film distributed by Disney, down only 41%. LIVE FREE OR DIE HARD (Fox) looks to be just under $3M to start the weekend, and, by Monday, the latest John McClane action pic will have banked a $9.65M 3-day and climbed past the $100M threshold. The Warner Bros misfire LICENSE TO WED added just $2.2M on Friday, and it will struggle to only $6.9M on its 2nd weekend.
For Friday and 3-Day Estimates for the top 14 films, you can visit FantasyMoguls.
30-Foot Transformers Invade Westwood
Tweakmonkey reports that Bumblebee (pictured above), Optimus Prime, and the black semi are parked outside the Fox Theater on Broxton street. If I lived in southern California, I’d totally drive down there and get some photos with the giant transforming robots. We have not yet found any photos of Optimus.
Photos: Transformers in ACTION

Today is obviously photo day on. Yahoo! Movies has three new exclusive photos from the movie Transformers. An no, it’s not the boring photos of Shia LaBeouf and Bernie Mac look up to the sky. They have real photos of the Transformers in action, like the one seen above of Bonecrusher and Optimus Prime doing battle on a Los Angeles freeway.
The other photos include Bonecrusher running after a METRO bus on a freeway and Sam Witwicky (Shia LaBeouf), who find himself stuck between a car and Barricade. If you’re not excited for Michael Bay’s film yet, you will be after seeing these new photos.


