Tropic Thunder Pours Out the Booty Sweat
Paramount Pictures is hoping Booty Sweat leaves a good taste in America’s mouth. (We know, it felt disgusting just writing that.)
The studio has announced plans to market a real version of the aforenamed energy drink that can be spied periodically throughout the upcoming Ben Stiller-directed comedy Tropic Thunder, starring Stiller, Robert Downey Jr. and Jack Black as actors who get left behind in an actual war zone after ticking off the director of the war film they’re supposed to be acting in.
While product tie-ins and increasingly viral marketing campaigns are nothing newwhat would McDonalds and Burger King do without Disney, hobbits and superheroes?Paramount believes that by actually creating a usable product to promote an upcoming film, not to mention one that will compete against Rockstar and Red Bull, they’ve broken the mold.
“Not to my knowledge has this ever been done before,” Paramount’s president of consumer products, Michael Corcoran, told Advertising Age. “We’re very excited, because it has the potential to live for quite a while, well beyond the film.”
Products such as Brawndo: The Thirst Mutilator, the crops-killing Gatorade-like substance in the 2006 Mike Judge comedy Idiocracy, have hit stores before, but usually not until long after a film’s release, once fans are more familiar with the concepts. Brawndo just debuted in December, while Sex Panther, named after Paul Rudd’s most outré cologne in Anchorman, won’t be on shelves until September, and the film premiered in 2004.
But you’ll actually be able to chug a can of cherry-tinged Booty Sweat while watching Tropic Thunder, which rolls into theaters Aug. 15.
It will be available in two different cansone designating an urban flavor that will pump up a “brotha’s ass right-pronto” and the other promising simple energy for a more staid crowdin college bookstores, the retail outlets Hot Topic, Wherehouse and Coconuts and through Amazon.com. A few hundred thousand cases have been produced so far.
Eva Longoria Takes to London
Eva Longoria Takes to London
Fresh off of a trip to the tattoo parlor, Desperate Housewife Eva Longoria in stationed in London for the premiere of her latest theatrical endeavor.
The 32-year-old Texas native was spotted arriving to and leaving the Claridges Hotel to attend the UK premiere of Over Her Dead Body.
In the film, Eva plays “a spirit who would do everything to stop the female love-interest role (played by Lake Bell) from falling in love with her former fiancé (played by Paul Rudd).”
And according to Miss Longoria, the bad girl role is precisely what drew her to the film. “I find more fun in bad girls. The good girls are always so boring,” she tells.
Eva Longoria Promotes “Over Her Dead Body”
Eva Longoria Promotes “Over Her Dead Body”
Elegantly dressed, Eva Longoria made her way to a photocall for her latest film, Over Her Dead Body, in London earlier today (January 24).
The Desperate Housewife landed in England from Los Angeles on Tuesday - since then doing a little shopping and sticking near her hotel room in The Claridges.
A synopsis for her latest New Line Cinema release reads: Devastated when his fiancée Kate (Eva Longoria Parker) is killed on their wedding day, Henry (Paul Rudd) reluctantly agrees to consult a psychic named Ashley (Lake Bell) at the urging of his sister Chloe (Lindsay Sloane). Despite his skepticism over her psychic abilities, Henry finds himself falling hard for Ashley, and vice versa. But there is a big snag. Ashley is being haunted by Kate’s ghost, who considers it her heavenly duty to break up Henry and Ashley’s fledgling romance, if it is the last thing she does on this earthly plane.
Meanwhile, when asked what her reaction was after seeing Over Her Dead Body as a finished product for the first time, Eva replied: “Hilarious. I watched the film for the first time with my husband Tony. He’s a big film guy. He’s watches everything, everything, because he’s always on the road traveling. I was nervous with him watching it because I knew he would be honest. (She laughs) And he loved it and it made me feel good because I was really frightened.”
Video: Jason Segel Fights Lou Ferrigno in I Love You, Man
Hollywood.tv captured footage of a fight between Jason Segel and former Incredible Hulk Lou Ferrigno on the set of I Love You, Man. During the scene, Segel decides he can take Ferrigno and insults him right to his face. But You don’t want to see the former Hulk when he’s angry! Pretty funny, check out the clip below.
I Love You, Man stars Jason Segel as a newly engaged guy sets out to find the perfect “Best Man” for his wedding. Written and directed by John Hamburg (Along Came Polly, writer of Meet The Parents), the film costars Paul Rudd, Jaime Pressly, and Rashida Jones. I Love You, Man is scheduled to hit theaters on January 29th 2009.