Will Smith’s Superpowers Still Work
Will Smith did Hancock a solid.
Smith has star-powered the poorly reviewed superhero hybrid to a $66 million opening weekend, and a No. 1 finish, according to Exhibitor Relations estimates today.
WALL-E, last weekend’s champ, stayed strong, grossing another $33.4 million, but finished a distant second.
Hancock goes down as Smith’s seventh straight movie to open No. 1. If you count Shark Tale, the 2004 animated comedy, as a Smith movie, his streak stands at eight straight.
Overall, Hancock has grossed $107.3 million since “previewing” on Tuesday night and “opening” on Wednesday.
Looking strictly at the movie’s first five days, Wednesday-Sunday, Hancock took in $100.4 million, per Box Office Mojo stats, far behind the pace of this summer’s two leading movies, Indiana Jones and the Kingdom of the Crystal Skull ($152 million) and Iron Man ($112.1 million).
Among Smith movies, Hancock becomes his top Fourth of July opener, a testament to the star’s drawing power, yes, but also inflation.
Run the movie math (divide the opening weekend gross by the average ticket price), and the numbers show Independence Day, Smith’s signature Fourth of July hit, sold nearly two million more tickets in its opening weekend in 1996 than Hancock did this weekend.
It’s actually better not to run the movie math. Not if you want to enjoy the holiday weekend to the fullest.
Other box office notes:
- Where WALL-E remained hot and pushed its two-weekend total to $128.1 million, Angelina Jolie’s Wanted (third place, $20.6 million; $90.8 million overall) cooled off considerably, with business down 60 percent.
- In its third weekend, Kit Kittredge: An American Girl, the critically praised Abigail Breslin family film, opened wide and dieda doll-sized $3.6 million (eighth place) off nearly 1,850 screens.
- Speaking of the dearly departed, Mike Myers’ The Love Guru ($1.7 million) dropped out of the Top 10 after just two weekends.
- Looking on the bright side of a big giant bomb, The Love Guru, at $29.3 million overall, is the highest-grossing Justin Timberlake movie of all time. As long as you don’t count Shrek the Third as a Justin Timberlake movie. Which you really shouldn’t.
- The 1990s-nostalgia trip The Wackness, starring Drake & Josh’s Josh Peck, was the star in limited release, grossing $145,064 at six theaters. Its per-screen average of $24,177 was the tops for any movie of the weekend.
- Despite three movies taking in more than $20 million, the Hancock-led Fourth of July was 4 percent smaller than last year’s Transformers-led Fourth of July. The setback set 2008’s overall business once again behind 2007’s.
Here’s a recap of the top-grossing weekend films based on Friday-Sunday estimates compiled by Exhibitor Relations:
- Hancock, $66 million
- WALL-E, $33.4 million
- Wanted, $20.6 million
- Get Smart, $11.1 million
- Kung Fu Panda, $7.5 million
- The Incredible Hulk, $5 million
- Indiana Jones and the Kingdom of the Crystal Skull, $3.9 million
- Kit Kittredge: An American Girl, $3.6 million
- Sex and the City, $2.3 million
- You Don’t Mess With the Zohan, $2 million
Hancock is a Ssssmash (or is it?): So What Did You Think?
Since Tuesday, Hancock has grossed over $40 million domestically and is on track to stack $100 million plus by wke’s end. While early word from critics and geeks is decidedly mixed, that’s a lot of moolah for Will Smith, director Peter Berg (his first major hit), and Sony. Or is it? How puzzling that Nikke Finke says there are serious doubts circling inside the studio regarding Hancock’s franchise potential—she even compares the film’s buzz to Wild Wild West. Jab, Hook, Jab. With a reported budget of $150 million, Jeff Wells cries Feh if the film grosses $90 mill or less by Sunday. Diddy swooned and probably received a nice paycheck.
My take: the stampede of flip-flops after the holiday will remain steady, less steady than I Am Legend, which received similar “third act was wack” laments, but so what? Will Smith’s “coasting” will outperform the equally pricey The Incredible Hulk. And judging from early viewer comments below, “light fun” beats out-and-out hate.
Discuss: So, what did you think? In a summer of superlative superhero outings, where does Will Smith’s gravity-defying, comic-less street gruff fall? What did you make of the twisteroo that’s drawing steely comparisons to the guy who made The Happening? Would the film have been cooler if it was freed up by an R-rating as originally envisioned and marked by the MPAA—click here to read Vincent Ngo’s leaked screenplay forTonight, He Comes. Was the 92-minute running time too short? Was the editing botched? Is a sequel warranted? What of the performances of Smith and Charlize Theron? Does the Hancock storyline/concept cancel out “Demon in a Bottle” for Iron Man 2 as some have prematurely suggested in the preceding weeks? Worth seeing in a theater?
Beat Ben @ the Box Office: Big Willie Weekend
It’s that time of year: Will Smith season. And the the King of July 4th has another smash hit on his hands with Hancock, costarring Oscar winner Charlize Theron and funnyman Jason Bateman. This is the only major release at the box office over the holiday weekend, and every studio clears a path because, no doubt about it, he’s the No. 1 movie star in the world.
In a summer of superheroes, you also have to admire actor-turned-director Peter Berg for bringing us an entirely new character, who doesn’t have to cater to both fanboys and mass audiences, or worry about staying true to the source material.
So look for Hancock to bank $127 million over the five-day weekend. Smith goes all-out, and the guy even performed a 45-minute set at his own premiere. (I got a little emotional when he introduced DJ Jazzy Jeff and did “Summertime.”)
Don’t think Hancock can save the day at the box office this weekend? Then drop your numbers in the comments!
Charlize Theron Premieres “Hancock” in Hollywood
Charlize Theron Premieres “Hancock” in Hollywood
Her new movie “Hancock” hits theaters tomorrow (Wednesday July 2nd) and last night Charlize Theron was on promotional duty at the big Hollywood premiere.
The “Italian Job” babe was joined by her co-stars Will Smith and Jason Bateman outside of Grauman’s Chinese Theater where they posed for pics and schmoozed with fans and industry peeps.
Unlike other actresses who strive for the spotlight, Theron recently explained her theory of her craft. “I still believe that the job of an actor is to ‘disappear’. It’s about the canvas of the story, and not about thinking, ‘Oh, what do I get to play in this movie?”
She continued, “I don’t think of my work in that compartmentalized way. I’m a lover of good material and I like things that break the whole rule of thumb of what genre is.”